Baby Boomer in Coffee Shop
It’s hard for me to picture my Baby Boomer mom tweeting the latest news or checking her Google+ feed first thing in the morning. I imagine her squinting at the screen, trying to figure out what it means to “poke” someone. This misconception was smashed to bits last month when I was hired to work on a Facebook campaign targeting the over-50 crowd. It turns out my mom and her peers are quite a force to be reckoned with on social media! Adults born between 1946 and 1964 represent one-third of all social media users. And, they wield a huge amount […]

How To Charm Baby Boomers On Social Media

skinny shamrock shake -
St. Patrick’s Day is almost here, which means the McDonald’s Shamrock Shake is back! The creamy minty concoction is magically delicious but extremely unhealthy. Just the small shake is a whopping 530 calories, with 10 grams of saturated fat and 73 grams of sugar! Luckily, several fellow shamrock shake admirers have set out to create healthier versions of the frozen treat. I’ve been on a green smoothie kick these past few weeks trying to shake those last five pounds. So far, so good! I’ve never felt more energized and I’ve avoided getting sick during these last two harsh winter months. Needless to say, […]

5 Skinny Shamrock Shake Recipes

organized home office
Today is National Organize Your Home Office Day (who knew that existed?!). My “home office” is more of a room corner. Having a small work space can be challenging, but with a few tweaks I’ve come to adore it. In light of this obscure holiday, I thought I’d share with you five simple tricks that have helped me get organized. 1. Reuse Shoe Boxes for Storage As an avid shoe lover, I have amassed quite a few shoe boxes. I put them to use storing small, light books and papers, and I use pretty labels to keep track of what’s in each. You […]

5 Simple Tricks to Organize Your Home Office

fashion uniform
How often have you been late to an event because, despite an overflowing closet, you can’t find anything to wear? It’s happened to me more times than I’d like to admit. One recent evening, after spending an hour trying on dozens of outfits, I collapsed on the floor in a heap of skirts, leggings, sweaters and dresses. Finally I had been defeated by my own wardrobe the exhausting possibilities. In light of that low, I decided to create a fashion uniform. Did you just scrunch your nose at the word “uniform”? Yes, it can conjure images of schoolgirl outfits and military uniforms, neither […]

8 Simple Steps to Creating Your Fashion Uniform

Simply Anna profile photo
If you’ve just stumbled across my blog, welcome!  I’d like to take a moment to tell you a little about me and what I hope this blog will become. I already have a question for you – do you prefer video, or text? Who Am I? My name’s Anna and I am a freelance writer and digital communications professional. My day job is Communications Manager of, but I am also a lifestyle writer and shoe blogger. While completing my journalism degree I enjoyed creating advertising copy, social media posts, and writing content for this intriguing medium called a “blog”. So, I decided to throw myself […]

Hello, World! This is Simply Anna