Portfolio

Social Media Marketing Consultant

[luxury apartment homes]

Social Media Content Writing

I post relevant content each week to Facebook and Instagram for AM Digital's clients. Clever captions and effective calls-to-action are the name of the game! The goal is to drive awareness and ultimately leads for their multifamily luxury apartment homes:

  • Metropolitan: FB | IG
  • M.Flats: FB | IG
  • Solaire: FB | IG
  • Highgate: FB | IG
  • Reed Row: FB | IG
  • Avery: FB
  • Mallory: FB

[boutique hotels & restaurants]

Training & Coaching

I serve as the Kimpton Home Office liaison for 150+ employees in the field who manage Facebook and Instagram on behalf of their hotels and restaurants. I provide ongoing training and support to social champs and Kimpton Home Office by conducting webinars, creating and sharing training materials about social media best practices, and managing and engaging with Kimpton's employee Social Squad community using Yammer. To the left are some samples from the accounts I've trained.

6 Delightful Ways to Pamper Your Pup in Raleigh

pamper your pup in raleigh

“Why does watching a dog be a dog fill one with happiness?” —Jonathan Safran Foer, Author of “Extremely Loud & Incredibly Close

There’s no question that dogs experience emotions, and when you’re a dog parent, you’re constantly looking for ways to make them smile from ear to floppy ear. Luckily when you’re in Raleigh, you and your dog are both considered a part of the community. From dog parks to pet-friendly restaurants, here are six ways you can spend the day with your pup in Raleigh.

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5 Must-Do Spring Events in Greensboro

spring events in greensboro

Here comes the sun! As flowers begin to bloom, Greensboro begins to boom with a fantastic outdoor activities, music festivals and food and beer events.

Lucky for us there’s certainly no shortage of delightful things to do in the area as the weather warms. We’ve put together a list of our favorite spring events in Greensboro to help you leave the winter blues behind.

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5 Raleigh Restaurants to Excite Your Palate

raleigh restaurants surf n' turf
When was the last time you had a meal that transported you to a different place? Luckily in Raleigh, you can find a number of restaurants with exotic and unexpected menu items to keep things interesting. These five Raleigh restaurants are sure to delight your senses and keep you talking (and salivating) for weeks to come.

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Shop Local: Get Your Retail Therapy on At These 7 Small Businesses

retail therapy raleigh

Let’s face it: you may need a little retail therapy from time to time. But with so many stores competing for your dollars, where do you start?

Large retail chains spend big bucks to pull you in. But we’ve found that some of the best stores are independent and locally-owned right here in Raleigh. And guess what? When you shop local, you support the community, too! Next time the shopping bug bites, shop these seven small businesses in Raleigh.

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[luxury apartment homes]

Blogging

I write fun, informative, and playful blog articles for AM Digital's clients. The goal is to drive awareness, to "sell" the location of the properties, and ultimately to drive leads for their multifamily luxury apartment homes:

Shoe Bakery: Sweets For Your Feet

shoe-bakery-heels

Who says you can’t have your cake and wear it, too?

Thanks to Chris Campbell, founder of  Shoe Bakery, you can indulge your sweet tooth without the guilt! Chris feels that every woman deserves to feel special and not have the same shoes that someone else does. She creates handmade, one-of-a-kind shoes that resemble cake, ice cream and other desserts.

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Word of the Week: Chukka (Boot)

Chukka-boot-shoe-smitten

A Chukka boot is a style of ankle boot with laces, usually with a plain toe and out of suede or leather uppers. Now popularly known as a ‘desert boot’, the Chukka style first became popular with men in the late 1940s through the 1960s as casual wear, but nowadays Chukkas are also popular among women looking for comfort and style.

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Tanya Heath Convertible Shoes Change From Heels To Flats With The Click Of A Button

Tanya Heath convertible heels

A Chukka boot is a style of ankle boot with laces, usually with a plain toe and out of suede or leather uppers. Now popularly known as a ‘desert boot’, the Chukka style first became popular with men in the late 1940s through the 1960s as casual wear, but nowadays Chukkas are also popular among women looking for comfort and style.

Read more...

[women's shoes]

Blogging

In 2008 as I was completing my degree in journalism I started my own shoe blog. I was wrapping up my studies in Journalism and learning more and more about the future of digital media. I thought, why not create a blog and put my creativity to work covering shoe fashion? Shoe Smitten was born out of my desire to learn more about blogging, shoe trends, and the designers behind them. I wanted to be a resource for other shoe nuts. Here are just a few articles I've written.